Improving your local SEO strategy goes hand-in-hand with optimizing your business’s national SEO campaign. The same key elements, such as meta tags, keywords, page speed, and captivating content that people want to read and share, still apply. However, there are specific considerations that are unique to local SEO.

Here are some practical tips to enhance your small business’s local SEO efforts:

Display your Company’s NAP Information Consistently

Ensure that your business’s Name, Address, and Phone number (NAP) are visible on every page of your website. Having your NAP information prominently displayed in the global footer of your site is crucial for boosting local SEO. This makes your location information easily accessible for both search engines and potential customers. Additionally, create a comprehensive contact page with a Google Map, your complete NAP details, and a contact form for prospective customers to reach out to you.

Optimize Your Google Business Profile to 100%

Verifying and optimizing your local business to 100% on Google is vital for online success. Encourage satisfied customers to leave Google reviews and respond to all comments. You can also increase your visibility by uploading images of your business, products, and services. Google Posts have also proven to be an effective tool in attracting new customers.

Establish Trustworthy Directory Listings

Consistency is key when it comes to local SEO ranking factors. Make sure your business’s address and phone number appear consistently on reputable directory sites such as Yelp, Apple Maps, Bing, and others. This will improve your visibility and ranking in your local area. Be mindful to list your NAP and website URL exactly as they appear on your Google Business Profile and website to avoid confusing search engines with inconsistent data.

Generate Locally Relevant Website Content

Creating unique, interesting content that appeals to your local audience will not only increase your readership but also help build links. Consider joining local merchants’ associations, chambers of commerce, or volunteering for community organizations. Building personal connections with your neighbors can be a great way to promote your website.

Publish Press Releases for Company Developments

Write and distribute press releases to local media outlets for significant company developments, such as a new location, expanded product or service line, or new staff additions. This is a great way to generate buzz and drive more traffic to your website.

Implement Local Business Schema Markup

Incorporating local business schema markup on your website can give you a boost in local search results. Currently, only slightly over 30% of local businesses use schema markup. This language helps search engines understand more about your website, and by implementing properly, up to 80% of your site can be understood by search engines.

Local SEO is a Continuously Evolving Field

Don’t feel overwhelmed, as local SEO is a constantly evolving process, much like any other SEO strategy.

The SEO experts at J. Vincent Creative stay up-to-date with the latest changes and advancements in local search algorithms. Contact us at today for more information on how to improve your company’s local SEO results.