As we inch closer to the holiday season, local businesses often feel the pressure to make the most of the increased demand. Whether you’re a small retail shop, a service provider, or even a concrete or roofing company looking for more jobs (great examples!), now is the time to ramp up your marketing efforts. But we’re not talking about just any marketing. We’re talking about targeted video ads on Facebook and Instagram — a method proven to drive more qualified leads, especially when handled right.
Why Video Ads Work for Local Businesses
Video ads are a game-changer. People engage with videos at a much higher rate than static images or text alone. In fact, studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. Now, apply that to your business: imagine potential customers seeing your video ad multiple times, right when they’re deciding who to hire for their next project. For a concrete company, this could mean showing homeowners your driveway and patio projects, or for a roofing company, it might showcase how you repair roofs before the cold weather hits.
Platforms like Facebook and Instagram allow you to laser-target your audience — whether that’s homeowners in your local area, potential customers who have shown interest in home improvements, or people specifically searching for roofing services or driveway upgrades. This precise targeting means you’re reaching people who are already thinking about what you offer, making them more likely to convert into paying customers.
How Facebook and Instagram Video Ads Generate Qualified Leads
Generating leads through video ads is about more than just putting out an ad and hoping for the best. Here’s how Facebook and Instagram video ads can help your local business drive qualified leads:
Pinpoint Your Audience with Targeted Ads
With Facebook and Instagram ads, you’re able to use powerful targeting tools to reach your ideal customer. You can define your audience based on location, age, interests, and even behaviors. For example, if you’re a concrete company looking for homeowners interested in driveway and patio renovations, we can specifically target that group — helping you reach people who are already likely to need your services. The same goes for a roofing company targeting homeowners in need of pre-winter roof repairs, or a personal injury law firm aiming to reach potential clients who have searched for legal help after an accident. This targeting ensures you don’t waste ad spend on people who aren’t in the market for your services.
Visual Storytelling Drives Engagement
Video allows you to tell a story about your business and showcase your expertise. For example, if you’re a local concrete company, you can create engaging “before and after” videos of completed driveway and patio projects, helping potential clients visualize what you can do for them. A roofing company might show a time-lapse video of a roof being repaired or replaced, while a personal injury law firm could use testimonials from clients who successfully won their cases. These stories drive emotional connections and inspire viewers to take action.
Instant Call to Action Converts Viewers into Leads
Facebook and Instagram ads make it easy to include a call to action directly in the video. Whether it’s “Contact Us,” “Get a Free Quote,” or “Book Your Consultation,” the ad guides potential leads to the next step. A concrete company can prompt viewers to request a quote for driveway or patio services, while a roofing company can encourage homeowners to book a free roof inspection. For a personal injury law firm, a video ad can direct viewers to schedule a free consultation to discuss their case. Clear and compelling calls to action move viewers toward becoming paying customers or clients.
Retargeting for Warm Leads
Ever notice how an ad seems to “follow” you after you’ve visited a website? That’s retargeting, and it’s extremely effective. We can set up your video ads to re-target people who have already visited your website, engaged with your social media, or even watched a previous ad. For a concrete company, this means you can re-target homeowners who previously looked at your services but didn’t take action right away. Roofing companies can re-target people who visited their site to learn about roof repairs, while personal injury law firms can re-target individuals who have searched for legal services online but haven’t yet committed to a lawyer. Retargeting keeps your business top-of-mind and increases the likelihood that warm leads will convert into customers or clients.
Why You Should Start Video Ads Before the Holidays
The holiday season may feel like it’s still far away, but now is the time to act. As more and more local businesses realize the value of video ads, competition for attention is heating up. Running ads now will put you ahead of the curve and help you build up a steady stream of leads going into the holidays, when potential customers are more likely to finalize their home improvement projects or seek legal help. For concrete and roofing companies, this means filling your schedule with jobs before the cold weather sets in, and for personal injury lawyers, it’s about reaching clients who need legal assistance before the year’s end.
Start Generating Qualified Leads for Your Local Business
At J. Vincent Creative, we specialize in helping local businesses like yours leverage video ads on Facebook and Instagram to generate qualified leads. Whether you’re a concrete company looking to fill your schedule with driveway and patio jobs, a roofing company aiming to book roof repairs, or a personal injury law firm seeking new clients, we can help create video content that drives results.
By crafting engaging, targeted video ads, we ensure that your message reaches the right people at the right time. Don’t miss out on the increased demand the holiday season brings — let’s start creating video ads that generate real, qualified leads for your business.
Ready to ramp up your marketing and see results? Contact us at J. Vincent Creative today!
Reference Links:
- People retain 95% of a message in video form compared to text
- Facebook Ad Targeting Capabilities
- How Facebook Ads Can Help Small Businesses Target Their Audience
- The Power of Storytelling in Video Marketing
- Call to Action Best Practices in Facebook Ads
- Retargeting Ads for Warm Leads
- Why Start Holiday Marketing Early
Jeff Evans is a seasoned fractional CMO and video based lead generation nut based in Atlanta, Georgia with over a decade of experience in the industry. Since 2008, Jeff has been passionately helping businesses of all sizes achieve their growth goals and scale their operations to new heights.
With a deep understanding of the latest lead generation best practices and industry trends, Jeff has helped countless business owners to generate thousands of qualified leads and rank high on search engine results pages and increase their online visibility. He is known for his comprehensive and data-driven approach, which has yielded impressive results for his clients.
Jeff truly loves what he does and is committed to helping businesses achieve their full potential online. His dedication to his clients and his craft has earned him a stellar reputation in the SEO community, and he continues to be a trusted advisor and consultant to businesses across industries.
If you’re looking to take your business to the next level online, Jeff Evans is the SEO consultant you need in your corner. With his expertise and guidance, you can rest assured that your online presence will be optimized for success.