Okay, let’s talk about something that’s absolutely killing it in marketing right now: video ads. If you’re not using them on Facebook and Instagram, you’re missing out on some seriously good leads. But, here’s the thing — not just any video is going to get the job done. You’ve got to be smart about the kinds of videos you’re putting out there. To keep it simple, we’re going to walk through five types of videos that are perfect for local businesses to generate quality leads. We’ll use a kitchen and bath company in Alpharetta as our example just to show how this really works.
1. Before-and-After Transformation Videos
Why They Work:
Everyone loves a good makeover, right? That’s why before-and-after videos are so popular. People want to see results. If you’re a kitchen and bath company, imagine showing off a total transformation — taking a tired, old kitchen and turning it into something straight out of a home magazine. It’s the kind of stuff that makes people stop scrolling and think, “Wow, I need that!”
How to Use It on Facebook and Instagram Ads:
So, you’ve got this awesome kitchen remodel project in Alpharetta. Start your video by showing the original kitchen — cluttered, outdated, whatever it was — then walk people through the changes. Show some clips of the remodel in action, and boom, reveal the final, beautiful kitchen. Add in a voiceover or some text that explains the process and then drop a call to action at the end, like “Get your free consultation today!”
Example: Picture this: a cramped kitchen turns into a modern, open space, complete with the homeowner’s jaw-dropping reaction. Now that’s something that’s going to make people think, “I need to call these guys.”
2. Client Testimonial Videos
Why They Work:
Let’s be real — when people are making a big decision, like remodeling their kitchen, they trust other people’s experiences. That’s why testimonial videos are so powerful. A happy customer talking about how you made their kitchen dreams come true? It’s priceless.
How to Use It on Facebook and Instagram Ads:
Keep it short and sweet. Have your client from Alpharetta explain what their kitchen was like before and how they’re loving the transformation now. It’s way more convincing coming from a customer than any flashy sales pitch you could make.
Example: Imagine a homeowner talking about how easy the whole process was and how you turned their outdated kitchen into a showstopper. It’s simple, but it builds trust.
3. How-to and Educational Videos
Why They Work:
People love learning new things, especially when it’s useful stuff. If you can teach your potential customers something valuable, they’re going to see you as the expert. For a kitchen and bath company, you might show people how to choose the best materials for their remodel or what to expect during the renovation.
How to Use It on Facebook and Instagram Ads:
Create quick, educational videos that offer solid tips. Let’s say you make a “3 Quick Tips for Planning Your Kitchen Remodel” video and push it out to folks in Alpharetta. You’re helping them out while subtly telling them, “Hey, we know what we’re doing — and you should hire us.”
Example: You walk people through how to pick the best countertop materials, explaining the pros and cons of quartz, granite, and whatever else. It’s helpful, and it gets people thinking, “Maybe these guys can help with my kitchen.”
4. Project Walkthrough Videos
Why They Work:
People like to know what they’re getting into. A project walkthrough gives them a peek behind the curtain and shows how you work. For a kitchen and bath company, this is a chance to show off your professionalism, the quality of your materials, and your attention to detail.
How to Use It on Facebook and Instagram Ads:
Next time you’re in the middle of a kitchen remodel in Alpharetta, pull out the camera and take people on a tour. Show them the progress — from demolition to the shiny new countertops. People love seeing the work in action, and it builds confidence in what you do.
Example: You’re walking through a kitchen renovation, pointing out all the steps, like tearing out the old cabinets, installing the new ones, and finishing touches. By the end of it, people feel like they’ve been part of the process and trust you more for it.
5. Seasonal Promotional Videos
Why They Work:
Who doesn’t love a good deal? Seasonal promotions add a sense of urgency. For example, if the holidays are coming up and you’re offering a discount on kitchen remodels, people are going to feel the pressure to book now before they miss out.
How to Use It on Facebook and Instagram Ads:
Create a quick, fun video showing off a recent project, then drop a line like “Book your kitchen remodel before the holidays and get 10% off!” Simple, clear, and it gets people to act.
Example: A holiday-themed video showing a gorgeous kitchen, then telling people to act fast if they want their kitchen done before the holiday rush. Throw in a limited-time discount, and you’ll get people reaching out.
Why Video Ads Are Essential for Lead Generation
Video ads are huge when it comes to grabbing attention and getting people to take action. They’re engaging, easy to digest, and perfect for connecting with potential customers. And here’s the best part: Facebook and Instagram let you target specific people, like homeowners in Alpharetta who are already thinking about remodeling. You’re not just throwing your ad out there — you’re putting it right in front of the people who need your service.
Plus, videos on social media get crazy engagement. Facebook video ads have some of the highest engagement rates out there, and Instagram Stories? Over 500 million people use those every single day! If you’re a kitchen and bath company, this is where you need to be.
Ready to Get Started?
At J. Vincent Creative, we’re all about helping local businesses — like kitchen and bath companies — create killer video content that generates real leads. Whether it’s a transformation video, a testimonial, or a walkthrough, we’ll help you put together something that connects with your audience and drives results on Facebook and Instagram.
Want to start generating more leads? Let’s make it happen! Contact us at J. Vincent Creative today.
Reference Links:
Jeff Evans is a seasoned fractional CMO and video based lead generation nut based in Atlanta, Georgia with over a decade of experience in the industry. Since 2008, Jeff has been passionately helping businesses of all sizes achieve their growth goals and scale their operations to new heights.
With a deep understanding of the latest lead generation best practices and industry trends, Jeff has helped countless business owners to generate thousands of qualified leads and rank high on search engine results pages and increase their online visibility. He is known for his comprehensive and data-driven approach, which has yielded impressive results for his clients.
Jeff truly loves what he does and is committed to helping businesses achieve their full potential online. His dedication to his clients and his craft has earned him a stellar reputation in the SEO community, and he continues to be a trusted advisor and consultant to businesses across industries.
If you’re looking to take your business to the next level online, Jeff Evans is the SEO consultant you need in your corner. With his expertise and guidance, you can rest assured that your online presence will be optimized for success.