Ever feel like your business is the best-kept secret in your industry? Like you’re shouting into the void while your competitors somehow magically appear at the top of Google?
You’re not alone. And here’s the thing: the solution might be simpler (and more enjoyable) than you think.
Video podcasting.
What??? What???? You thought podcasts were just for true crime stories and celebrity interviews? Think again.
Let’s dive into why adding a video podcast to your marketing mix might be the SEO boost your business desperately needs.
Why Google Actually Loves Video Podcasts
Google has a not-so-secret crush on video content. When you embed video podcasts on your website, you improve your SEO rankings, increase site traffic, and get found by the right people.
Here’s why search engines are head-over-heels for video podcasts:
Improved dwell time. When visitors stick around watching your 30-minute episode instead of bouncing after 10 seconds, Google notices. Longer dwell time signals that your content is valuable, which can boost your rankings.
More keyword opportunities. With video podcasts, you get to optimize titles, descriptions, transcripts, and show notes with targeted keywords. That’s multiple chances to rank for the same content.
Backlink magnet. High-quality podcasts naturally attract backlinks from authoritative sources, enhancing your website’s credibility. When you interview industry experts, they’ll often link back to their episode from their own site.
Multi-platform visibility. Your podcast doesn’t just rank on Google. It can also rank on YouTube (the second-largest search engine), Spotify, and Apple Podcasts. That’s four potential first-page rankings instead of just one.
One Podcast = Content Explosion
So you record one 60-minute video podcast episode. Great. But the SEO magic happens when you break that baby down into multiple pieces of content.
Each episode can become:
- A full blog post with transcript (hello, Google crawlers!)
- 5-10 short video clips for social media
- An email newsletter segment
- Audiograms for platforms like Twitter
- Quote graphics for Instagram
One client of mine turned a single podcast episode into 23 pieces of content. Twenty-three! Each piece created another opportunity to rank in search results and drive traffic back to their site.
The Transcription Secret Weapon
Search engines can’t listen to your podcast (yet), but they can read a transcript. By transcribing your episodes, you make your content fully searchable.
This is where most businesses leave money on the table. A transcript:
- Makes your content accessible to more people
- Provides tons of long-tail keyword opportunities
- Gives Google’s crawlers the exact information they need to rank you properly
Plus, transcripts make excellent blog posts that can rank independently of your video content. Double win.
Build Authority Without Being Salesy
Here’s the real beauty of video podcasting: it positions you as an authority without you having to say “I’m an expert” (which nobody believes anyway).
When you consistently share insights, discuss industry trends, and bring on guest experts, you’re showcasing your knowledge in a natural way. This builds trust with both your audience and search engines.
Google’s algorithm is increasingly focused on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). A well-produced video podcast checks all these boxes.
The Numbers Don’t Lie
Still not convinced? Let’s talk data:
- Podcast advertising revenue is projected to grow to over $2 billion by 2023
- 70% of listeners say they have come to know a brand better through their podcast
- Businesses that connect with their audience on a personal level see a 20% increase in customer retention
- In 2024, there were 504.9 million podcast listeners, an increase of over 9% from the previous year
Ready to Get Started? Keep It Simple
The biggest mistake I see businesses make with video podcasting is overthinking it. You don’t need fancy equipment or a professional studio to get started.
Begin with what you have. Focus on creating valuable content consistently. The SEO benefits will compound over time as you build your library of episodes.
Remember: the best SEO strategy is the one you’ll actually implement. If you enjoy creating video podcasts, you’re more likely to stick with it—and consistency is what ultimately drives results.
So, what are you waiting for? Your competitors are probably already recording their first episode.
(And if they’re not… well, that’s your opportunity to get ahead.)
Jeff Evans is a seasoned fractional CMO and video based lead generation nut based in Atlanta, Georgia with over a decade of experience in the industry. Since 2008, Jeff has been passionately helping businesses of all sizes achieve their growth goals and scale their operations to new heights.
With a deep understanding of the latest lead generation best practices and industry trends, Jeff has helped countless business owners to generate thousands of qualified leads and rank high on search engine results pages and increase their online visibility. He is known for his comprehensive and data-driven approach, which has yielded impressive results for his clients.
Jeff truly loves what he does and is committed to helping businesses achieve their full potential online. His dedication to his clients and his craft has earned him a stellar reputation in the SEO community, and he continues to be a trusted advisor and consultant to businesses across industries.
If you’re looking to take your business to the next level online, Jeff Evans is the SEO consultant you need in your corner. With his expertise and guidance, you can rest assured that your online presence will be optimized for success.